Marketing in all kinds of organizations is crucial to keep them in the market nowadays in the 21st Century. Up until a decade ago, companies and organizations could rely on their customer relationships and previously built images to keep them running but the case has enormously changed now. Even a hospital may not receive patients if it is not widely known and recommended. In such an era, the legal profession is often subject to criticism for not executing the necessary implementation of technology in their services and regular functions. You could be the top attorney previously but if you do not have an online presence now, you will fail to create an impact in the coming times.
Do law students need to be taught marketing as well?
Certain topics which provide insight into a general overview of the world are rather compulsory to be taught in all disciples. Law students too, need to be taught few business tactics such as marketing so that they can creatively contribute to the progress of future law firms they will be working in. Every law student may eventually work in one place or the other whether it in courtroom or law enforcement etc., but possessing knowledge of digital marketing techniques can greatly assist such students to get their law firms in the market and give them some assignment help with finding potential customers. Having an online presence gains any organization some online traction and a form of legitimacy. It is only wise that law firms have that as well. Even a law enforcement agency or a courtroom should have some sort of online presence either web listing or some social media page. While these cannot be termed as marketing, their presence only can assist people in checking information online.
What Digital Marketing techniques should law firms consider executing?
There are plenty of techniques law firms can use to their advantage:
Social Media Marketing: Social media refers to social networking sites and other online sites such as Facebook, Twitter, Instagram, LinkedIn, Tumblr, Quora and many more. Every other person is active on Facebook and many businesses have thrived primarily by using Facebook Business Manager. An individual attorney or a law firm can resolve a lot of queries online and market their services as well, thereby showcasing themselves as approachable and cater to multiple audiences. LinkedIn is highly essential in terms of professional networking. Give your law a firm a professional tech-savvy edge with LinkedIn’s tools. Social media is vast and highly engaging as you can captivate a large number of people via attractive graphics and videos as well. Short videos up to 10 second with brief intros of attorneys can appeal much more than a yellow pages listing.
Search Engine Optimization (SEO) and Pay-Per-Click (PPC): Having a website is extremely useful and compulsory but in present times, it also to optimize it in such a manner that it appears well in search results. People browsing for online consultancy will search through specific keywords, not law firm name. Accordingly, you need to outline such tactics to get your website to appear in search through SEO or PPC depending on your budget. PPC garners quick results but proves costly while SEO takes time but is cost-effective. For SEO, you need to generate great content to get your website a high ranking in the search engine as well. However, both of them are beneficial depending on the user.
Search Engine Advertisements: All search engines offer paid advertisements which can put your firm at the front and center of the search result and these count as the most trusted and relied upon method of advertisement as well. Pay-per-click (PPC) advertisement is costly but guarantees results as well in a short period of time.
Digital marketing is seeping itself into all organizations and assisting them enormously in marketing. Traditional forms of marketing are still in usage but it is crucial that firms implement the usage of digital marketing techniques as well to get themselves in the game!