Small Business Branding: Pick the Perfect Color for Your Product and Packaging

Before you decide, a perfect color for your product make sure that you know the message of your brand.


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Packaging designs are so much important for the branding of your product. Packaging has so many different functions like advertising, enhancing shelf value and communicating. Packaging is made to attract more of the customers for increasing your brand’s popularity and the sales revenue. The color of packaging is so important when it comes to attracting more of the customers by providing excellent appearance.

Why Color of Package Is Important

In custom packages, colors of these boxes matter a lot as these play a vital role in attracting consumers. Choose the color for your package that will be easily visible from long distance. As branding is somehow a difficult thing to do so many of the people prefer perfectly designed custom packaging for that purpose. Color can help your brand to get popular as the package, which can be noticed from a longer distance, can grab more consumers attention easily. Different printing companies are providing better options and printing designs that contain the most suitable colors that make the packages more interactive and attractive.

Color plays an important role in advertising your business for making it a successful brand. As the product which has perfect advertisement and promotion can survive better in the market. Customized packages can be made in different colors according to the demand of the product. As the toys if are packaged in dark-colored packages can easily make children attracted towards the toy. So finally, you can easily sell your product and enhance your brand’s sales revenue.

l  Everyone Has Their Own Color Choice

Everyone around this world has different choices about everything. Therefore, their choices also are different regarding the color of the package. Colors are more evocative and can trigger feeling and emotions related to that specific color. As different people have different associations with some color. Some like one color and others do not so design a package with the most effective color can make your brand stand out.

Psychology of color is personal and conditional as people take colors personally and react to them according to their own perception. Whenever they get in contact with the specific color, they show the specific type of attitude related to the feeling, which they have associated with color. Therefore, customers can make their own opinion and specified attitude regarding the product before looking at the product. Therefore, in other words, we can also say that the color of packages can make or destroy the image of your brand.

l  Know Who Your Audience Are

While deciding color for your packages keeps in mind the category of consumers who have to purchase that product. As females have a different choice as compared to males, likewise children have different from elders. Keep yourself in their shoes and think about it that which color can motivate them to buy that specific brand’s product. You can also know about the audience group’s color choice by having a look at reviews or by conducting surveys among potential customers. As customized packages are designed by taking ideas from potential consumers. So conducting surveys can help you to collect information. Then you can make your product a brand, as customers always like to buy the product of a specific brand that considers their interests as well.

l  Know The Message of Your Brand

Before you decide, a perfect color for your product make sure that you know the message of your brand. As in color psychology, different colors have different meanings, which can be taken up by the consumer. Make sure the color you are choosing for your package will convey the same message that you want to display. As in color psychology, white color is considered as a black canvas. As a packaging color, it conveys the message of being safe, simple, and clean. This looks awesome when you have to display your product as clean and pure. 

Just like white color, other colors also have different connotations that convey a specific message about the product or brand. Black is powerful color and conveys the message of having control and authority over others. So black is most suited to packages where you want to overcome the environment. As by overcoming the whole market, you can easily make your small business a successful and powerful brand. Just like white and black, red, green and brown all colors have different meanings.

l  Colors Of Logo and Printing

Other than the color of the whole package, printing color is also important as it can make the package more interactive. Use the color for printing, which is perfectly and easily visible at the package. If the color of printing is relatively beautiful and appealing it can it can grab the attention of more consumers from a larger distance. The logo of the brand is the thing, which can make your brand recognized among consumers. As customers know your product by the brand name, they like to buy your products always from the market. Your brand’s potential customers also tell their relatives and friends about your brand this helps in enhancing the customers. 

The color of the logo is important to make the customer more interested and irresistible to buy the product. If you give a red color to the logo, it creates urgency, passion, and excitement. This makes your brand logo look more excited and gripping. That color can make consumer strictly attached to that specific product and creates an urgency to buy that product. Therefore, the consumer ends up buying that specific product.


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